The goal of JOEN is to build a new business model, wherein profits are directed back to the creators.
By: Nicole S. Castro on May 30, 2022 at 14:42 PHT
Four of the biggest names in the Japanese anime industry have joined forces to form a new production company called JOEN.
The company is based in Tokyo and is represented by Yuichi Fukushima (the producer of the anime for SPY×FAMILY) and Tetsuya Nakatake (the producer of the anime for Attack on Titan when it was under Wit Studio).
JOEN (read as "jo-en") is a joint venture between animation studios CloverWorks and WIT STUDIO, manga publishing company Shueisha, and anime and music production company Aniplex. With the combined resources and connections of these four companies, their goal is to introduce a new business model in the anime industry that will return more of the profits to their creators.
While the four companies will still retain their distinct businesses and identities, this collaboration as JOEN will streamline the communication and resource sharing of the four parties, making it easier to provide each other with financial support as well as pooling the best creators for any upcoming projects.
According to their company website (available in both Japanese and English), they aim to support the animation industry and related ventures by taking a supporting role and allowing the people involved in planning, production, and distribution to take center stage.
About WIT STUDIO
Wit Studio, Inc. (Japanese: 株式会社ウィットスタジオ) is a Japanese animation studio founded on June 1, 2012, by producers at Production I.G as a subsidiary of IG Port. It is headquartered in Musashino, Tokyo.
The studio gained notability for producing the first three seasons of Attack on Titan, The Ancient Magus' Bride, Vinland Saga, Ranking of Kings, and SPY×FAMILY.
About CloverWorks
About Shueisha
About Aniplex
Source: JOEN official website
NICOLE S. CASTRO
Author
Nicole is based in the Philippines and works as a freelance Japanese Translator/Interpreter and copywriter (English). She is a JLPT N2 passer who watches anime to "study" for N1. She has a long career history on LinkedIn (with primary focus on media and translation), but her anime watchlist is much, much longer.
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